Home decor aficionados are always on the lookout for unique, personalized elements to enhance their living spaces. Enter Kachcha Aam by Priya Jain—a brand that stands out for its blend of creativity and sustainability. Founded in September 2020, Kachcha Aam offers eco-friendly, recycled, and whimsically customized decor items that cater to varied tastes, all while championing women’s empowerment and sustainable living.
Adding a Zesty Touch: Redefining Home Decor
Kachcha Aam, much like its namesake raw mango, injects a refreshing twist into the home decor industry. Priya Jain, the visionary behind the brand, embarked on this journey driven by her passion for personalized decor. Her extensive experience in the textile industry revealed the constraints of conventional decor options. Believing that every home should be as unique as its owner, Priya launched Kachcha Aam in July 2020, setting out to offer alternatives that break free from the ordinary.
The Flavor of Tradition: A Name with Meaning
While the name “Kachcha Aam” might bring to mind the tangy raw mango, it symbolizes much more. Just as pickles add a distinctive flavor to food, Kachcha Aam aims to enrich homes with a touch of uniqueness. The name reflects a deep respect for cultural heritage and embodies the brand’s goal of adding that extra flair to life. The diverse collections—ranging from bohemian to quirky to timeless—ensure that every piece harmonizes with different decor styles while preserving individual character.
Empowering Lives Through Decor: Mission & Vision
Kachcha Aam is more than a decor brand; it’s a movement towards personalized, ethical, and eco-conscious living. The brand focuses on delivering tailored decor solutions that resonate with customers’ tastes, while also supporting women artisans and underprivileged communities. By using recyclable materials, Kachcha Aam promotes environmental responsibility. Each purchase also contributes to feeding stray animals, creating a ripple effect of compassion and positive impact.
Looking Ahead: Beyond Decor
With a growing base of approximately 1,000 satisfied customers across India, Kachcha Aam envisions expanding into offline retail spaces nationwide. Priya Jain’s goal is to deepen connections with customers by making the brand’s distinctive offerings more accessible. Kachcha Aam is not just about beautifying homes—it’s a commitment to sustainable, meaningful decor that fosters a stronger bond between people, their spaces, and the world at large.
Discover more at Kachcha Aam on Instagram.
