Travel exposes us to a world of incredible experiences, while art influences our senses in ways we often can’t fully comprehend. Merging these elements into something tangible and meaningful requires the vision and creativity of an exceptional entrepreneur. Who better to craft the most exquisite clutches than a womanpreneur herself?
Ajeta, the visionary behind CLUTCH CRAFT, embodies the perfect blend of wanderlust and sartorial elegance. Her deep passion for travel and fascination with India’s remote cultural treasures inspired her to create a fashion accessory brand that celebrates both. With a background in retail giants like Future Group, Big Bazaar, and Max Lifestyle, and experience with the Ministry of Textile, Ajeta was well-equipped to embark on her transformative fashion journey.
Starting with just ₹10,000, two artisans, and a dream, Ajeta launched CLUTCH CRAFT from her Mumbai base. Her debut collection, inspired by India’s rich heritage, quickly became a sensation, selling out within two days and fueling her entrepreneurial spirit.
By leveraging digital platforms, Ajeta transformed CLUTCH CRAFT from a local venture into an international success. With a diverse clientele from London to Singapore, her creations have become symbols of elegance, gracing the arms of fashion connoisseurs around the world.
Crafted with Tradition and Elegance
CLUTCH CRAFT offers a wide array of styles to suit any occasion, from sleek satin pieces for formal events to vibrant designs for nights out. The latest collection features handcrafted leather bags that celebrate the rich Kutchi artistry, alongside premium canvas clutches adorned with Madhubani art and rustic Ajrakh handblock prints.
The collection includes exclusive items such as the Chanderi white clutches, Indigo creations, and the Pure Tussar Handpainted Madhubani Clutch, embellished with zardozi, pearls, and crystals. Brides will find the Limited-Edition Bridal Clutch perfect for a regal touch, while Popular Party Clutches add glamour to any celebration.
For a touch of traditional elegance, explore the Khand Clutch Collection or the Pure Banarasi Clutches. The Colorful Patchwork Kantha Stole offers vibrant sophistication, while Ajrakh print Tote Bags and Banarasi Silk Potli provide a refined finish.
Personalization is a key feature at CLUTCH CRAFT, with options for monogramming, custom embellishments, and color choices, allowing customers to create a clutch that reflects their unique style.
From Humble Beginnings to Fashion Powerhouse
Ajeta’s journey from Lucknow, armed with a Master’s degree in fashion design, is truly remarkable. Starting with a modest revenue of ₹2 lakhs in its first year, CLUTCH CRAFT has skyrocketed to a turnover of ₹25 lakhs during the financial year 21-22. The brand has sold over 1 lakh clutches and collaborated with more than 300 artisans across India, blending traditional craftsmanship with contemporary flair.
Looking ahead, CLUTCH CRAFT is set to expand its horizons with a new line of handmade stoles, continuing its mission to redefine elegance in the fashion accessory industry.
Discover the exclusive handcrafted clutches by visiting CLUTCH CRAFT on Instagram and explore the full range on their website. For updates and more, follow them on Facebook.
