Keerthana, the visionary behind VIVRE by Keerthana, is redefining women’s fashion with her passion for creating exceptional apparel. At a young age, she has designed a label that captures a breezy, carefree aesthetic with vibrant colors and elegant silhouettes, resonating with women from all walks of life.
Yet, there’s a deeper, more impactful dimension to the brand. At its core, VIVRE is driven by Keerthana’s mission to empower women. She aims to not only create jobs but also provide opportunities for young women to support their families, fostering a community of empowered individuals.
What distinguishes VIVRE by Keerthana is its unwavering dedication to quality. Each garment is meticulously crafted from the finest cotton, combining comfort and style seamlessly. The intricate hand embroidery adds a unique touch, making each piece a testament to elegance and charm.
A Collection That Makes Every Garment a Statement
Keerthana’s design philosophy centers on simplicity and clarity, capturing the essence of her brand. VIVRE by Keerthana blends tradition with modern elegance through a collection of handloom creations crafted from luxurious fabrics like Mul Cotton and Organza.
From the exquisite Pichwai-inspired designs to the allure of placement embroidery, each garment tells a story of heritage and craftsmanship. Whether it’s a breathtaking wedding dress with delicate hand embroidery or a sophisticated frock, VIVRE offers pieces that are both elegant and versatile.
The collection features Mul Mul Cotton dresses, swirling Anarkalis, and stunning hand-embroidered creations, such as a Lavender frock with pearl embellishments or a Russet brown gown adorned with cut dana embroidery. These garments are designed for various occasions, from casual outings to glamorous events, and can be customized to reflect individual style.
Harnessing Design Excellence and Strategic Growth
Launched in August 2022, VIVRE by Keerthana quickly made a mark with its high-quality, customizable, handcrafted dresses. Keerthana’s keen eye for captivating designs and attention to detail won her acclaim across India, establishing her brand as a favorite.
With a strategic focus on social media marketing, Keerthana is expanding her reach and driving the brand’s growth. Drawing on her industry experience, she has built a strong foundation for VIVRE and is now witnessing a steady increase in orders.
Explore the stunning range of casual and occasion wear at VIVRE by Keerthana on Instagram and elevate your wardrobe with pieces that blend style, elegance, and empowerment.
