The Balcony Palette – Paintings That Bring a Touch of Elegance to Your Space
“Painting is an illusion, a piece of magic; what you see is not what you see.” – Philip Guston
“A painting is never finished; it simply stops in interesting places.” – Paul Gardner
The Power of Paintings: Expressing the Unspoken
Art has transcended time and space, and in India, paintings dominate the art market. Traditionally, Indian homes showcased religious artwork, but tastes have evolved, embracing a wider range of themes and styles.
Every artist brings their unique touch, whether it’s impressionism, expressionism, abstract, or traditional styles like Tanjore, Madhubani, or Maori. The growing appreciation for art in Indian homes presents a promising business opportunity, with potential in both high-end and affordable paintings, whether handmade or machine-made.
Introducing The Balcony Palette
Founded by Priyanka K in 2022, The Balcony Palette is a startup dedicated to infusing your living spaces with dynamism, vibrancy, and aesthetic appeal through unique and mesmerizing paintings. The brand offers a diverse collection of acrylic, sketch, and illustrative paintings on both canvas and sheets, alongside bookmark products and various other art forms.
From Vision to Reality: Priyanka’s Journey
Priyanka’s passion for painting dates back to her childhood, though her academic pursuits initially kept her away from her artistic dreams. It wasn’t until 2016 that she rekindled her love for painting. Encouraged by family and friends, Priyanka began showcasing her work at art exhibitions and online platforms. In 2022, she launched The Balcony Palette with a modest investment in sketchbooks and acrylic colors. Her efforts quickly garnered appreciation and positive feedback on Instagram, leading to a steady stream of orders and a growing customer base.
Looking Ahead
In the next five years, The Balcony Palette aims to double its market share and revenue while building a strong brand presence and emotional connection with its customers.
Challenges and Triumphs in the Art World
Despite the burgeoning art market in India, contemporary artists often struggle to sell their work, especially novices. With so many options available, new artists’ works can be overshadowed by those of established names.
Reflecting on her journey, Priyanka shares, “When I started in 2016, I faced challenges selling my paintings on various platforms. It was only after persistent efforts and encouragement from friends and family that I found success on Instagram. Capturing the true essence of a painting through a camera was challenging, but I learned to refine my approach and adapt my work to meet customer expectations. Overcoming these hurdles has been rewarding, and I now have a loyal customer base that appreciates my art.”
Explore More
Discover how The Balcony Palette can transform your space with art that speaks to you.
Visit us on Instagram: The Balcony Palette
