Swaha – Simplifying Rituals for Modern Lives
Swaha makes religious rituals effortless for everyone. Co-founded by Shilpa Doshi and her son Maulik Doshi, this family-run business is rooted in Basavanagudi, Bengaluru.
As a mother of three, Shilpa understands the challenge of balancing traditional practices with busy modern lives. Swaha was born out of her desire to help her children preserve their cultural rituals in an easy, accessible way. Her journey began with creating the ‘Easy Diya,’ a handmade cow ghee ‘batti’ designed for daily use, which quickly became a bestseller. Inspired by its success, Shilpa and Maulik officially launched Swaha in 2015 with a mission to develop more innovative products that simplify everyday prayer and wellness rituals.
Today, Swaha is a vibrant team of passionate individuals, including Shilpa, Maulik, and dedicated staff. The company not only provides economic opportunities for underprivileged communities but also champions women’s empowerment with a team largely composed of women.
Swaha’s product range includes organic agarbattis, kum-kum, haldi, sambhrani, dhoop, and more, all made from premium natural ingredients. Among its offerings is the “Puja in a Box,” a convenient kit featuring essentials like ghee battis of varying burn times, steel diyas, haldi, kum kum, roli, a shagun coin, ittar, kapoor, dhoop, agarbattis with a stand, and a traditional steel Aarti Thali. This compact kit provides everything needed for a simple puja, making it easy to connect with the divine anytime, anywhere.
At the heart of Swaha’s mission are creativity, innovation, and customer satisfaction. The company values feedback and continuously optimizes its products based on customer input.
As an environmentally conscious brand, Swaha has transitioned to paper-based packaging, which is not only aesthetically pleasing but also aligns with the brand’s values.
For more information and to purchase Swaha products, visit Swaha Products.
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