NAAZHI by Riyaa & Rev is a captivating evolution of a traditional family business into a modern marvel. Originally rooted in wholesale sarees, this enterprise has been revitalized by two visionary sisters, Soundariyaa and Revathi. Building on their father-in-law’s established business in Erode district, Tamil Nadu, they leveraged the power of the internet and social media to propel their brand into the spotlight.
Since its inception on October 15, 2021, with a modest investment, NAAZHI by Riyaa & Rev has become a premier online destination for exquisite silk sarees. The brand offers a diverse collection of pure silk sarees—ranging from elegant Kanjivaram to soft silk, silk cotton, semi-organza, and semi-tussar silk sarees. Their signature collection includes rich, classy soft silk sarees adorned with silver, gold, and copper zari, featuring intricate motifs and dazzling zari work.
NAAZHI’s tagline, “A Modern Take on Traditional Indian Weaves – Timeless, Elegant, and Divine,” reflects its commitment to blending traditional craftsmanship with contemporary sensibilities. For the sisters, a saree is more than just attire; it’s a reflection of a woman’s personality and grace.
To enhance convenience, NAAZHI offers personalized saree selection via video call, making the shopping experience both smart and seamless. Their mission is to make high-quality silk sarees accessible and affordable, challenging the notion that luxury must come with a hefty price tag. This approach has led to steady online sales and plans to expand their collection to include other regional sarees.
Explore NAAZHI’s enchanting collection on Instagram: NAAZHI on Instagram.
