In a market often dominated by fast fashion, Econic stands as a beacon of hope, founded by Sanghamitra Kalita with a mission to fuse ancient artisanal traditions with eco-friendly practices. Econic isn’t just a brand; it’s a movement toward a more ethical and sustainable fashion industry. Let’s explore the story behind Econic, its mission, and the challenges it faces in transforming the fashion landscape.
Reviving Tradition
Econic is committed to reviving the centuries-old art of natural dyeing and handloom weaving. Sanghamitra Kalita’s experiences in the fast fashion industry exposed her to the negative impacts of mass production and synthetic materials on both the environment and artisans. This insight fueled her passion for creating a brand that honors tradition while promoting sustainability.
Econic uses handloom fabrics dyed with natural colors derived from plant waste, food, forest resources, and temple offerings. This approach ensures biodegradability, supports local artisans, and preserves traditional craftsmanship. By integrating these eco-friendly practices, Econic showcases the timeless beauty and relevance of traditional techniques in today’s world.
Addressing Challenges
Econic tackles several critical issues in the fashion industry with solutions that prioritize both people and the planet. It addresses pollution caused by synthetic fabrics by exclusively using natural fibers and dyes that are safe for both consumers and the environment. Supporting natural dye-based crafts also helps preserve cultural heritage and provides livelihood opportunities for artisans.
The brand combats overproduction and overconsumption by adopting a made-to-order model and producing in small batches. This approach minimizes waste and ensures that each garment receives careful attention. Additionally, Econic emphasizes fair wages and humane working conditions, setting a standard for ethical labor practices in a field often marred by exploitation.
Despite its admirable mission, Econic faces challenges common to eco-conscious startups. The perception that eco-friendly fashion is expensive poses a significant barrier, particularly in a market driven by fast fashion’s low prices. Securing investment is also challenging, as eco-conscious fashion often grows more slowly compared to conventional brands.
Moreover, consumer awareness of the importance of eco-friendly fashion is limited, which can hinder demand and necessitate higher prices to sustain fair wages for artisans. Nonetheless, Econic remains steadfast in its commitment to education and advocacy, aiming to shift perceptions and promote conscious consumerism.
Looking Ahead
Econic envisions a future where sustainable fashion is not merely a trend but a way of life. Over the next five years, the startup plans to expand its reach both geographically and in terms of product offerings. By growing its team of artisans and fostering a global community of conscious consumers, Econic aims to make eco-friendly fashion both accessible and mainstream.
As a trailblazer in an industry facing significant environmental and ethical challenges, Econic represents a hopeful future for fashion. Built on principles of tradition, craftsmanship, and sustainability, Econic demonstrates that fashion can be both beautiful and responsible. As it continues to evolve, Econic paves the way for a future where style and eco-consciousness go hand in hand.
To learn more, visit Econic on Instagram: Econic India
