Gifting as an Emotion: The Celebrations & More Journey
Gifting is more than a gesture—it’s an emotion. Sometimes, people find it difficult to express their feelings, whether for a wedding or a friend’s birthday. To address this, the sister duo of Pragati Agarwal and Shruti Jindal founded Celebrations & More in November 2014.
Crafting Enduring Memories
Celebrations & More is a designer gifting boutique specializing in creating unique and memorable gifts for all occasions. Co-founder Pragati explains, “We offer bespoke luxury gifting services and consider ourselves gift stylists, customizing gifts and hampers to match our clients’ needs.” The brand caters to a wide range of categories, including wedding favors, trousseau packing, birthdays, anniversaries, housewarmings, baby showers, festive occasions, and corporate gifts.
Additionally, there is a dedicated section for luxury gifting, featuring premium home decor items, German silverware, and handcrafted artifacts.
The Art of Personalization
What sets Celebrations & More apart is its meticulous approach to gift curation. Pragati and Shruti channel their expertise and creativity to transform clients’ emotions into gifts that truly reflect their feelings. As Shruti puts it, “We believe that understanding our clients’ emotions is crucial to delivering a product that meets their expectations.”
Innovation is key at Celebrations & More. The brand continuously updates its product offerings to keep things fresh and exciting, ensuring clients always find something new when they visit. This approach has helped the startup stay ahead of the competition.
With a global clientele spanning India, New York, Singapore, and Dubai, Celebrations & More has built a loyal customer base through its exceptional service.
The Beginning of a Passion
Great ventures often start with passion rather than a grand plan. For Pragati, her creative drive naturally evolved into a profession. She notes, “It was never a planned startup. My passion for curating gifts turned into a business without me even realizing it.”
Recognizing the growing demand for their work, Pragati and Shruti officially launched Celebrations & More to provide a well-planned gifting experience. Despite the challenges of being full-time homemakers, they embraced the opportunity to connect emotionally with their clients, a hallmark of their brand’s service.
Future Aspirations
Since its inception, Celebrations & More has delivered over 50,000 hampers and built a database of more than 800 regular clients, excluding online and international customers. The founders aim for significant growth, including a nationwide franchise model to extend their exceptional gifting experience to more cities.
Pragati is also focused on empowering aspiring women through her YouTube channel, offering free workshops and classes on bespoke gifting. Shruti highlights the impact of social media, sharing, “In October 2023, one of our Instagram reels went viral, garnering over 1 million views in just 2 days. We sold more than 500 pieces of that design before we were out of stock.” This success has shifted their focus toward engaging their online audience more effectively.
To learn more, visit – Celebrations & More on Instagram
