In today’s tech-centric world, children, like their parents, are increasingly drawn to screens, often becoming overstimulated or even addicted. Addressing this challenge head-on, BRAIN FACTORY, an innovative educational startup based in Kozhikode, offers a refreshing alternative. Founded by the visionary Jidu, the company was created to combat the negative effects of excessive screen time with engaging, hands-on play.
Jidu, along with a team of talented artisans from Karnataka, crafted a unique collection of wooden toys designed to stimulate creativity and learning. These toys provide a tactile experience that supports cognitive, social, and emotional development, offering a meaningful break from digital overload.
“Our mission is to celebrate childhood by helping children explore their inner world and aiding parents in nurturing their child’s full potential,” says Jidu.
Smart Solutions for Modern Learning Through Play
BRAIN FACTORY’s toys are more than just fun; they are educational tools that enhance critical and creative thinking, color recognition, hand-eye coordination, and problem-solving skills. The product range includes:
- Neem Wood Rattle Teethers: Adorable owl and bear shapes for sensory development.
- Stacking Toys: Featuring playful characters like bunnies, giraffes, and rainbows to encourage imaginative play and color recognition.
- Interactive Shape Sorting Sets: Designed to promote cognitive skills.
- Fire Trucks and Police Cars: To inspire imaginative adventures.
Every toy is crafted from sustainable materials, such as Neem wood, and boasts a smooth finish with no sharp edges, ensuring safety and durability. Each product proudly displays the “Made in India” label, highlighting the brand’s commitment to supporting local craftsmanship and the economy.
Building on Play for Growth
Play is at the heart of BRAIN FACTORY’s philosophy. The brand has experienced consistent growth, with a robust online presence and availability on major platforms like Amazon and Flipkart. Excitingly, many schools are now integrating BRAIN FACTORY’s products into their curriculums, recognizing their educational value.
Jidu’s vision includes expanding both online and offline retail channels, continuing to innovate and diversify the product range. Each new offering reflects the brand’s dedication to enriching children’s lives through creative and educational play.
Explore more about BRAIN FACTORY:
- Website: thebrainfactory.in
- Facebook: Brain Factory India
- YouTube: Brain Factory Channel
