When faced with a need, you can either buy it or make it yourself—this philosophy led to the creation of ARIANA.
Bonnee Gupta and her husband Amit Gupta, frequently relocating due to their jobs, often struggled to find well-designed ready-made curtains. This challenge sparked an idea for Bonnee, who saw an opportunity in offering stylish, ready-made curtains.
Recognizing that many people in India with transferable jobs shared this struggle, Bonnee launched ARIANA on October 7, 2007, in Kolkata, naming the venture after her elder daughter. By December 2011, Amit joined her full-time, leaving his corporate role to focus on growing the business.
Today, ARIANA boasts a loyal customer base of 70% and has expanded from a small team to a thriving workforce of 125. What began as a solution for ready-made curtains has evolved into a leading destination for a wide range of home furnishings.
ARIANA excels in providing value for money, offering a curated selection of designer curtains, bedsheets, rugs, bath mats, dhurries, throws, towels, table and kitchen linen, and furniture. Their flagship product is the range of ready-made designer curtains, featuring elegant colors, attractive prints, and unique styling.
The 2-in-1 Sheer Curtains, designed with sleek brass eyelets and a single-rod setup that mimics a double rod, are a standout. They come with a removable Velcro lining and options for blackout, whiteout, or standard lining.
For the bedroom, ARIANA offers king and queen-size bedsheets in various fabrics and prints, along with microfiber reversible comforters, pillows, and bedside runners. Their range extends to bath towels, rugs, dohars, and kitchen linen, as well as innovative items like Travel Shoe Bags, Laundry Bags, Pad Pockets, and Bohemian Tote Bags. The Magic Bags are particularly popular for their innovation.
To transform your living space effortlessly, visit ARIANA’s website at https://www.ariana.in/custom-made-curtains for a personalized curtain selection experience, including options for color, design patterns, fitting preferences, and more.
With a legacy of 16 years and over 7 million satisfied customers, ARIANA has seen significant growth, with a 40% increase in sales recently. Looking ahead, ARIANA aims to capture the imagination of middle and upper-middle households, targeting a business turnover of Rs. 100 Crores in the next five years.
ARIANA products are available in 45 cities across India, at retail chains like HomeStop, Spencer’s, Spar, and Metro Cash and Carry, as well as online through Myntra, Tata Cliq, Amazon, Pepperfry, Flipkart, ShoppersStop, and Jiomart. Visit their flagship stores in Kolkata (City Centre-1, Axis Mall, Lake Mall) and Mumbai (Lake Homes, Powai, Tirumala Shopping Centre, Andheri W) for an in-person experience.
For more information, visit Instagram and ARIANA’s website.
