1 2 101: Accelerating Business Growth with Innovative Strategies and Visionary Partnerships
Business success transcends profit margins; it’s about the ability to adapt, innovate, and exceed customer expectations. Sustainable growth is achieved through a blend of strategic vision, operational efficiency, and a customer-centric approach.
1 2 101, pronounced as 121OHWON, is a business accelerator start-up redefining the role of a growth catalyst. Founded by the dynamic duo Riddhi Punjani, Co-Founder, and Rahim Lakhani, Co-Founder and Creative Director, the brand stands out in a crowded market of advisors, delivering actionable results.
With a wealth of experience spanning diverse industries—manufacturing, interior design, talk show production, performing arts, jewelry marketing, and fashion—1 2 101 combines the entrepreneurial expertise and business acumen of its founders.
Specializing in bespoke growth strategies for luxury fashion, lifestyle, and F&B brands, 1 2 101 goes beyond traditional consulting to become a hands-on partner. The firm not only negotiates key deals but also executes intricate strategies, presenting lucrative opportunities for brands.
“We’re passionate about helping brands unlock their full potential and achieve success,” says Riddhi Punjani.
The core philosophy of 1 2 101 is summed up in three words: Business | Brand | Buck. This reflects their commitment to taking an executive leadership role, delivering results on the ground, and focusing on business development, brand growth, social media impact, and revenue enhancement.
1 2 101 has collaborated with high-luxury fashion brands, showcasing a range of successful partnerships. Notable collaborations include MARGI by Margi Sutaria, known for its chic Indo-Western wear, and Bhawana Rao, recognized for her luxurious handcrafted embroidery and gowns. Aanchal Sayal, a leader in premium handbags and footwear, and Lakshmi Deepthi, famous for her couture ensembles, also benefited from 1 2 101’s expertise.
In addition, Eleganzaa, guided by 1 2 101, launched one of India’s largest luxury multi-brand boutiques in Chennai, while a strategic alliance with @houseofraina in Vancouver extended 1 2 101’s global reach. The success of Rococo by Raghvi and Panache by Sharmeen highlights 1 2 101’s ability to enhance brand visibility and appeal.
Since its inception on January 1, 2023, 1 2 101 has made significant strides through its client-focused approach. The founders are now setting their sights on international expansion, planning to establish two new international offices and two additional locations within India.
Discover more about 1 2 101 and their transformative approach to business growth on Instagram: 1 2 101.
